Simply Pleasant

Muji’s first duplex embraces shoppers with open arms

May 23, 2019

The first duplex Muji store at Jewel Changi Airport embraces the shopper with its wide and open façade – literally.

Its vast frontage is not accidental but fulfilled a design guideline for tenants at Jewel Changi Airport, which requested that the store and restaurant facades be made open and visually accessible to shoppers.

At the new store spanning over 1300sqm in size, shoppers can browse an extensive range of over 4,000 merchandise aimed at meeting the desires and demands of the fast-paced Singaporean lifestyle. The large product range include apparels, furniture, kitchen wares, toiletries, stationery and food items.

Delightful antique household items in the store’s décor add the value of timeless design.
The store uses recycled timber for planks seen here in its cold deli counter.

The 88-seater Muji café is located on the second floor, with glass balcony that overlooks the passing sky train making its way through the tunnel that bypasses the mall is part of the architectural wonder. The open space is illuminated by a giant chandelier made of Muji glasses.

A repurposed window playfully shares space amidst Muji’s fine merchandise.

The Japanese lifestyle brand once again collaborated with Tokyo-based practice Super Potato, and it is a setting that playfully fuses the brand’s signature design codes with elements taken from local culture. The design practice whose portfolio specialises in retail and hospitality is familiar with Muji’s design DNA having done Muji outlets at Plaza Singapura and Raffles City.

The latter is best illustrated by the timber planks used in the store, which are recycled lumber from abandoned old houses in South East Asia. Far from perfect, these planks captured the “local culture” with its scratches and indentations.

Super Potato translates Muji’s “Fusion of local culture and MUJI” by incorporating its décor with familiar old-fashioned household items such as vintage window grills, antique rotary phone, steel table fan, film camera and more. These elements add to the value of timeless designs, and intrigued shoppers as they enter.

Whilst the store’s furnishing adopts simple materials such as “wood, steel, and earth” with unique touch and texture that are minimally yet bold, the clean aesthetic also balances Muji’s dense retail space.

A resting spot for shoppers to experience Muji’s select furniture.
The open Muji café features a glass balcony which overlooks passing sky trains.
A series of household items from clothes hangars to slippers and whisks line the store’s stairwell playfully.

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